Loora, the generative AI English language learning company, announced a $9.25 million seed funding from lead investor Emerge, with participation from Two Lanterns Venture Partners and Kaedan Capital. Several angel investors also contributed to the round, including Zohar Gilon and Amit Gilon, as well as several founders from technology companies Lightricks and ironSource.

Founded by Roy Mor and Yonti Levin in late 2020, Loora is headquartered in Tel Aviv. Loora harnesses the power of generative AI purpose-built to make English fluency attainable and accessible. 

The company said Loora is available 24/7, provides feedback on grammar, pronunciation, and accent without judgement, and is significantly more affordable than a private tutor, enabling users to practice at their leisure, to speak with confidence, and to unlock professional and personal growth opportunities.

Loora, which is available via a subscription model, already has thousands of paid subscribers spanning the US, Europe, Asia, and Latin America. Its recent funding will be put towards further research and development of Loora's generative AI capabilities, improving its product, expanding its team of AI researchers and engineers, and ramping up marketing efforts. 

"English is the lingua franca of today's globalized world, and without mastery of the language, professional success can be an uphill battle. Yet, most people still lack access to affordable and impactful English learning solutions," said Roy Mor, CEO and Co-Founder of Loora. "While generative AI has immense potential to help people practice their language skills, not all AI is created equal. Our conversational AI was created and optimized specifically to enable people to access more opportunities by equipping them with the English skills they need to thrive. We're thrilled to have the support of investors who recognize the importance and far-reaching impact of our technology, and we look forward to continuing to deliver the future of English language learning."

"We have been partnering with trailblazing AI companies since 2016, so Loora was a natural fit in our portfolio. In 2020, co-founders Roy Mor and Yonti Levin already recognized the potential of generative AI for language learning and set out on a mission to harness it for the benefit of society, far before the introduction of ChatGPT," said Liad Rubin, General Partner at Emerge. "General-purpose generative AI models are effective in the execution of generic tasks, but there is a massive advantage in building and training an AI specifically for a domain. This is why Loora envisioned and built their AI tutor with the sole purpose of teaching English, creating an unparalleled, next-gen solution for virtual English education. We're excited to be part of this journey."