1maomao, a Beijing-based online art education company, recently announces its first round of financing with tens of millions of yuan. The investors include Shanghai BAOMAO Group, High-Flyer Quant, XinDing Capital, and Z Ventures. After this deal, more funding will be poured into the online platform optimization and wearable devices development.

Providing courses including vocal music, broadcasting, musical instruments, painting, and calligraphy, 1maomao takes 1-on-1 and group class as teaching modes to mainly serve students from 4 to 16-year-old. Since the platform has been launched for nearly one month, it has accumulated more than 700 users. Meanwhile, wearable devices are accessible when having vocal music, broadcasting, and musical instruments playing courses. Plus, adults could also attend vocal music classes.  

“As prestigious art teachers are still scarce in China, the courses are relatively expensive. But online group class can reduce the cost to a certain extent, which can also meet the needs not only in the first- and second-tier cities." Said Zhang Guohua, the founder of 1maomao. Now, the company is also planning to cooperate with more institutions to get more Internet traffics.