Multi-Channel Network(MCN) brand 101 Teacher-Factory(101名师工厂) recently has secured tens of millions of yuan in Pre-A round led by EdBeta Fund, with the original shareholder Be Capital also participating. This round of financing is the second deal closed by the company within 3 months. This March, the company has completed its angel round invested by Be Capital.
Now, 101 Teacher-Factory has officially launched the short-video celebrity teacher program. The company helps ordinary teachers to better understand the users and attract more followers through partnership model with self-researched and systematic methods. Also, via short-video platforms such as Douyin(TikTok's Chinese version), Kuaishou and Xiaohongshu, it allows teachers to expand their personal influence, create personal IP, and become Internet celebrity.
According to Be Capital, in the past 3 months, getting traffic in various segments of education via short video and live broadcasting has become a general trend. As the production process of new KOLs and the form of educational products undergo iterations continuously, various business models will evolve in the near future.