GuaGuaLong English, an English learning product for children from 2 to 8-year-old, has been newly launched by ByteDance last week. Providing twenty-minute AI interactive classes taught by North American teachers from Monday to Friday, the product has developed different courses according to students’ learning levels. 

Meanwhile, ByteDance has also promoted a brand named GuaGuaLong Siwei(meaning of thinking) since this March, advertising that the members of their teaching and researching team are from prestigious universities such as the Chinese Academy of Science and Tsinghua University, but the courses haven’t been provided online yet. 

Enriching the educational products under the GuaGuaLong brand will help ByteDance extent its layout in the early childhood education market. Also, this strategy will draw potential customers’ attention to ByteDance’s other K-12 products, and further extend the life circle of customers.

According to JMDedu’s previous report, Zhang Yiming, the founder of ByteDance, claimed to fully develop the education business and construct the educational product matrix. Currently, ByteDance has more than 20 educational business lines, including ToB products like an intelligent lamp and educational robot, and ToC products covering various stages like pre-school, K-12, and vocational education.

In this February’s spring campus recruitment, ByteDance planned to recruit over 1500 educational vacancies. According to its newly released recruiting information, ByteDance announced two unnamed educational projects which are related to the 3 to 6-year old AI learning course and the interactive course for students from primary and secondary schools.