STEAM Education Provider GoNew Closes Pre-A Round for OMO Optimization

GoNew(伽牛教育), a Shanghai-based STEAM education company announces recently that it has secured more than 10 million yuan in its Pre-A round led by Shengtong(002599). Zhang Tuo, the founder and chairman of GoNew, indicates that the fund will mainly be used to accelerate the expansion of offline stores and optimize the OMO service model. 

Founded in 2017, GoNew focuses children from 3 to 16-year-old, providing education services related to scientific experiments, logical thinking, and scientific competition. In terms of curriculum structure, GoNew emphasizes interdisciplinary education at a young age. The teaching content which covers various science subjects inspires students to explore the scientific world. 

Meanwhile, lab courses can improve students’ learning outcomes and help students develop practical abilities. Additionally, GoNew has a strong teaching faculty, 30% of whom have an overseas educational background, and 20% of whom have a master's degree and above. Since its establishment, the company has established four offline centers and served nearly 10,000 families both online and offline.

Investor Shengtong(002599) believes that the science and innovation education market has a promising prospect. In the future, GoNew will cooperate with Shengtong to expand channels and develop content. GoNew will also continue to expand learning centers in first- and second-tier cities. To vie for the market share in the third- and fourth-tier cities, the start-up will adopt various cooperation models such as franchising, joint ventures, and further OMO model.