Haoqishuo (Home reading club好奇说), a Hangzhou-based children's picture book shared rental platform, announced recently it has closed a new round of strategic financing with tens of millions of yuan invested by The Little Bridge and some individual investors. After this round, the company will focus on the home reading business. At the same time, the membership has also been changed from an annual subscription to a monthly subscription, and supporting hardware is also provided.

As children's education has been attached increasing attention, picture book reading has been valued as an important approach by more and more Chinese families. According to the “2021 Book Retail Market Report”, the size of the book retail market was 98.68 billion yuan. Among them, children's book is still the only category that has grown against the downward trend although the growth rate has slowed down.

Ke Xiaocheng, the founder and CEO of Haoqishuo, said that reading is different from education by subject, reading is a long-term behavior, so it is necessary to pay special attention to the using frequencies which require meticulous service. He mentioned that it was difficult to participate in the user's reading process when it was operated in the form of the annual payment. After updating the product model, the company has made“one hammer” buying and selling into a long-term service-oriented product.