Bingo Sports, a Chinese youth sports training platform, announces today that it has raised tens of millions of yuan in a Pre-A round of financing, with investors undisclosed. The capital will be used to expand offline business scenarios, enhance online digital capabilities, and optimize team compositions. In 2019, the company has closed an RMB5 million angel round.
Focusing on children from 3 to 16-year-old, the company started its business in 2008 and finished the brand upgrade in 2018. Based on different offline scenarios, Bingo Sports has created several youth sports training products such as Bingo Land(offline stores), Bingo Time(competitions), and Bingo Play(study tour).
Bingo Sports has made digital upgrades through mini-programs for the user end, coach end, and store manager end, and the data will be sent to the backend to enable the online operations and management. Amid the COVID-19 epidemic, a series of online exercise classes that students could follow at home were also launched.
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