In August 2018, Tencent partnered with Age of Learning to launch ABCmouse immersive English learning program for children in China. Recently, ABCmouse's version for Chinese students announces a brand upgrade and its official Chinese name called KaiXinShu(literally translated as Happy Mouse). The product aims to bring users more enlightenment English learning content and more efficient and flexible interactive learning approaches by service upgrades and technological system innovation.
More comprehensive curricula come after the upgrade, including listening courses, one-stop learning resources covering listening, speaking, reading, and writing.
Plus, the product will track each student's learning data, share educational understandings, and provide 1-on-1 customized services. The data in the past six months shows that more than 92% of kids have completed the courses and the renewal rate profoundly reaches 97%.
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